Get Rich Quick: It’s too good to be true


After nearly ten months of work, I finally submitted a paper for review.  At the end of next week, I go to Rome to give a conference presentation on work I had started over a year and a half ago.  Research, like many things, takes a lot of time and effort to reach a milestone.  There are no shortcuts to accomplishment, no matter what some sleazy TV salesman will tell you.  People set out with dreams of instant gratification only to face the reality that only time and effort will provide them with reward.  Instead of foraging on, they give up.  In some cases, when faced with the prospect of immense effort for a small chance of success, others will just cheat.  Why is this?  What can be changed to provide motivation for long term efforts?

I recall a discussion in the locker room after cross country practice about a teammate I had never met.  I don’t recall his name, but this guy had graduated before I even got to college.  John, one of the well respected fifth year seniors said this guy wanted to go to NCAAs as part of the seven-man travel squad, but only “wanted to travel to the course, warm up with the team, and get a t-shirt.”  He did not want to actually run the race.  This guy never made the travel squad to NCAAs.  To him, and many others, it’s all about instant gratification without any of the work.  Running competitively isn’t like a movie where all the hard work is abstracted away and all that’s shown is the glorious win over the evil opponents.  To date, our team has qualified for every national meet since 1997, one of only five schools.   To do that takes considerable effort and years of training for hours every day.  You can’t just fast forward to the good parts.

The zeitgeist of today is marked by a lack of intrinsic motivation to undertake any long term efforts.  In Outliers, Malcolm Gladwell cites James Flynn’s work on how Asian students work harder and longer on problems than their American counterparts.  Given a tough math problem, most American students will work on it for only a short while before giving up.  This ethos carries over into other areas.  An article in the New York Times states that 95 percent of blogs are abandoned, many of which only have one post.  The torrents of traffic and commenters envisioned by these blog posters just doesn’t happen overnight.  They think blogging fame will come immediately, but it doesn’t.  It takes time to build a reader base.  More to the point, the blog also has to have content that people are willing to read.  I’ll be surprised if many people read this post or others like it concerning my opinions and everyday life, but most of my traffic comes from my software troubleshooting/debugging and knee microfracture posts.  Even in my little corner of the Internet, I have made gradual traffic gains over the months.  People just don’t swarm in overnight:

Monthly Blog TrafficApparently, the same is true for Twitter: most users either abandon their account after signing up or just make one post.  Again, the problem boils down to effort: few are willing to make the effort and post meaningful content at frequent intervals.  Followers just don’t appear because you signed up.  Like blogs, it isn’t just the frequency of posts, but the value of the content: I really don’t care what you ate for lunch today.  I especially don’t care that you got a front row seat at the Apple Developer’s Conference after waiting in line since 4 AM.  Most Twitter posts aren’t much better than spam.  To attract followers, the posts have to carry some value to those beyond a small circle of friends.

Everyone just wants the massive blog readership or the Twitter following, but couldn’t care less about the content required to generate such traffic.   Sometimes, when the desired outcome can’t be achieved with lackluster efforts, many try to lower the bar.  Currently, there’s an effort in Virginia Beach to relax the public school grading scale from 7 point to 10 point.  Parents think this will even the playing field with other school systems that have switched to a 10 point scale, but it’s really just lowering the standards.  Parents want their kid to get in to his or her college of choice and to do it by studying less.  Also along these lines, a state representive recently proposed that more in state students should be accepted to Virginia public universities because a constituent complained that the acceptance standards were too tough and he didn’t get in.  I’m guessing that this “constituent” was probably the representative’s kid.  What is the real secret to getting in to your college of choice?  It isn’t done by getting easier As or by pushing out extremely well qualified out of state students.  Work harder, and anything can happen.

It’s pretty bad that so many people give up when they realize some effort is involved.  It’s worse when people lower their standards of success when their current efforts are clearly lacking.  Believe it or not, there are even worse characters out there that will do anything to get instant gratification: cheaters.  Instead of working hard for ten months researching state-of-the-art, tweaking out a system design, implementing the design, testing the design against existing works, and finally writing and submitting a research paper, some people are willing to cheat.  A recent study reports that an astounding  2% of researchers fake their results.  In a similar instance, some colleges are willing to fudge the statistics to improve their rankings.  They play with class sizes and give peer institutions poor reviews to improve their standing.  Instead of improving the school in an honest way, taking the time to hire more and better qualified faculty, increasing employee pay, and attracting better students, Clemson faked its way up 16 places in U.S. News reviews.

What is the real solution to this lack of motivation?  How can more people motivate themselves to post regularly on their blog?  How can people stick with something and work hard enough to achieve just rewards?  Some slick researchers tried paying students for earning good grades.  This approach improved state test scores by nearly 40 percentage points.  Did money provide the motivation for these students to work harder and longer on their math problems and not give up?  Apparently.  Proponents of this system argue that the “real world” functions much in this way: perform better and get paid more.  But money can’t be added as an outcome in every scenario.  How many blogs or Twitter accounts are raking in the dough?  Almost zero, I would guess.  Instead, people need intrinsic motivation to produce results over the long term.  I don’t write this post because I envision piles of Internet surfers reading and commenting on this.  I do it because there’s satisfaction in organizing my thoughts and ideas and writing them down.  I don’t care that nobody else will read this, but if someone else finds it interesting, then more power to them.

Aside from writing these inane blog posts, it is intrinsic motivation that keeps me working on long research projects.  It’s what gets me up in the morning with the hope that I’ll be able to run normally again after knee surgery.  I run slow, go out every other day,  only go ten minutes, and feel terrible, but I know if I do it enough I’ll be able to run faster and longer.  By keeping at it and going one step at a time, things will get done.

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